How Much of Your IT Budget Should Go to Cloud?
Cloud services now represent 45% of total IT budgets. Public cloud end-user spending hit $723.4 billion in 2025, up 21.5%, and Gartner forecasts similar growth into 2026. Benchmarks, growth data, and optimisation strategies.
45%
Cloud % of IT Budgets
All company sizes, 2026
$723.4B
Public Cloud Spend 2025
Up 21.5% YoY (Gartner)
$301B
Cloud Infra + Platform 2025
Up 24.2% YoY (Gartner CIPS)
31%
SMB Cloud Share
Of SMB IT budgets
Global Public Cloud Market: Gartner Figures
| Measure | 2024 Spend | 2025 Spend | YoY Growth | Description |
|---|---|---|---|---|
| Total public cloud end-user spending | $595.7B | $723.4B | +21.5% | All public cloud services: SaaS (largest segment), IaaS, PaaS, desktop-as-a-service and BPaaS |
| Cloud infrastructure and platform services (CIPS) | - | $301B | +24.2% | Gartner's combined IaaS + PaaS category. Compute, storage, AI/ML platforms; fastest growing due to AI demand |
Source: Gartner public cloud end-user spending forecast, November 2024 press release, the most recent release with public segment-level figures. The same forecast projects growth accelerating to roughly 21.3% in 2026 on AI integration demand; the full per-segment 2026 table sits behind the Gartner subscription paywall.
Cloud Cost Optimisation Strategies
Reserved Instances / Committed Use Discounts
Pre-commit to 1 or 3-year usage in exchange for deep discounts. Best for predictable steady-state workloads. Available from AWS (RIs, Savings Plans), Azure (Reserved VM Instances), and GCP (Committed Use Contracts).
Rightsizing Compute and Storage
Identify over-provisioned resources and resize to match actual utilisation. Cloud providers offer rightsizing recommendations. Target instances running below 20% CPU utilisation as first candidates.
Shut Down Dev/Test Environments
Development and test environments typically run 24/7 but are used 8-10 hours per day. Automated shutdown schedules reduce cost by 60-70% for these workloads without any functionality impact.
Spot / Preemptible Instances
Use interruptible spot instances for fault-tolerant batch workloads (ML training, data processing, CI/CD). Requires architectural changes but delivers 60-80% cost reduction for eligible workloads.
Storage Lifecycle Policies
Automatically tier infrequently accessed data to cheaper storage classes (S3 Glacier, Azure Cool, GCP Nearline). Many organisations have 50-70% of object storage that has not been accessed in 90+ days.
Egress Cost Management
Data transfer out of cloud providers is often a hidden cost. Use CDNs for public content delivery, keep compute near data sources, and use private connectivity where possible. Review data transfer line items monthly.
Hidden Cloud Cost: Data Egress
Cloud egress fees - the cost of moving data out of cloud provider networks - are one of the most underestimated line items in IT budgets. Companies running at scale can spend $50,000-$500,000+ per year on egress they did not plan for.
Calculate your egress costs at egresscost.com →Full IT Budget Breakdown
Cloud sits within both infrastructure and software categories.
IT Budget Optimization
FinOps and cloud rightsizing are the top IT cost levers.
IT Spending Forecast 2026
AI infrastructure driving cloud infrastructure growth at 24.2% YoY.
Frequently Asked Questions
What percentage of IT budget goes to cloud services?
Is cloud more or less expensive than on-premise infrastructure?
How can I reduce cloud spending?
Why is infrastructure cloud growing faster than SaaS?
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